Who We Are

Core Partners

Our on-the-ground sustainable fisheries and seafood initiatives are implemented in close collaboration with the below partners.

Qingdao Marine Conservation Society

Qingdao Marine Conservation Society (QMCS), a Chinese nonprofit, was founded by former Ocean Outcomes China Program Director Songlin Wang in 2017. QMCS is dedicated to promoting coastal and marine ecosystem conservation and advancing the sustainable seafood movement in China through scientific research, public and industry education, and the international exchange of information and knowledge. In addition to partnering with O2 in implementing a number of FIPs, QMCS conducts seafood sustainability ratings in collaboration with Monterey Bay Aquarium Seafood Watch and is developing a China Seafood Sustainability Assessment and Education Program, which takes full consideration of China's uniquely rich seafood heritages and nascent sustainable seafood movement status. QMCS staff and members including marine ecologists, seafood experts, aquarium managers, educators, journalists, as well as sea and fish loving Chinese citizens. www.qmcs.org.cn/

Seafood Legacy

Seafood Legacy is a Tokyo-based social venture established in 2015 specializing in sustainable seafood and fisheries. Seafood Legacy provides sustainable seafood consulting services to marine-related businesses, producers and NGOs to strengthen the connections of marine ecosystems, economies and local communities. Seafood Legacy designs regional solutions which meet international standards and are tailored to the unique Japanese environment via a non-competitive platform designed to solve mutual issues facing various stakeholders. www.seafoodlegacy.com


SmartFish Rescate de Valor, AC is a non-profit organization founded in 2013 with the mission of fostering a market for environmentally sustainable and socially responsible seafood in Mexico. To catalyze supply of environmentally sustainable and socially responsible seafood, SmartFish incubates artisanal fisher cooperatives to optimize their fishing, handling, processing and commercial capacities, thereby rescuing the value of their landings. To generate demand for sustainable seafood, SmartFish recently launched a buyer engagement project to assist large buyers, namely retail companies, to analyze their supply chains and develop and implement sustainable sourcing policies. SmartFish’s buyer engagement model is based on the experience of the members of the Conservation Alliance for Seafood solutions. www.smartfish.mx/

Tao Ran

Qingdao Tao Ran Environmental Science and Technology Co. Ltd (Tao Ran) was established by former Ocean Outcomes China Program Director Songlin Wang in 2016. Tao Ran provides professional strategic planning and management services to organisations dedicated to the conservation and management of aquatic environmental resources. The firm works in partnership with fisheries, the aquaculture industry and nonprofits to move the Chinese seafood industry towards a sustainable future. In addition to fishery and aquaculture improvement partnerships with Ocean Outcomes, Tao Ran works closely with the Aquaculture Stewardship Council to grow the number of Chinese farms and species certified by ASC.