The plateau in certification represents a singular challenge for the sustainable seafood movement. We have reimagined the improvement model and built a triple bottom line (TBL) fishery approach to increase the viability and decrease the risk of fisheries improvement by evaluating, tracking and incentivizing improvement of fisheries’ social and financial performance along with their environmental performance.
Ocean Outcomes and WWF are working to create new and innovative ways to finance the transition to a sustainable blue economy in fisheries. Together we are developing the concept for a blended financing mechanism to provide upfront capital to address the sustainability improvements needed in overexploited and unsustainable fisheries. We are developing the Sustainable Seafood Fund (the Fund) as a pioneering mechanism to combine funding from multiple sources to secure fishery improvements, providing a unique opportunity for leading companies to mainstream sustainability into their business models.